CEOs blogging

Corporate CEOs blogging: Wow, the NY Times reports today that some CEOs of companies have started blogging. Can you believe that? Why would they want to do such a thing? I guess since I launched the rexblog on August 28, 2000 (granted, it was the universal first post of all blogs, the word ‘test,’ and it remained the only post until Jan. 3, 2002), I can claim pre-trendy status.