Tails and dogs wagging each other: If you subscribe to Salon for $30, you also receive subscriptions to Wired, Utne Reader and Mother Jones (along with other premiums they claim together are worth $185). Here’s a suggestion for a real magazine-industry journalist who follows circulation minutiae: Find out how the audit bureaus of those three magazines categorize those premium subscriptions: free? paid? And if paid, is there an asterik explanation?

Hammocks for sale: As I announced earlier, I unleashed the full revenue potential of the rexblog today by adding Googe Adsense text-based advertising to the bottom of each page (scroll way, way down). I have noticed that the ads appearing have primarily been for hammock-related merchandise. This being the case, I am looking into adding a one-of-a-kind hammocks.com affiliate store here also.

Later: Actually, the Google Adsense methodology, like everything else Google does, is more sophisticated than my “hammocks for sale” observation. After clicking around to some pages, I have noticed that an ad is relevant to the words appearing on the specific page to which it is served. Therefore, when I clicked to a page with Rex Hammock appearing on it way too many times, I got the hammocks.com ads. While on this and other pages, I am getting magazine subscription ads. Obviously leveraging the indexing of this site that Google already does, those pigeons can guess what ads the reader can’t resist.

Yet another reason: Next time, instead of purchasing a magazine subscription from some telemarketer, buy them here at the one-of-a-kind rexblog Amazon associates store.

Worn out: Media Life reports on a study from Starcom MedjVest Group that claims people get tired of a television commercial after viewing it between five and 12 times. I suggest a similar study be conducted regarding covers of Oprah Magazine.

Hooked: Jeff Fisher, NFL coach extraordinaire and future mullet hall of famer, has extended his contract with the Titans through the 2006 season. But back to the real story. While the contract has been lengthened, has the mullet haircut been shortened? Here’s a photo of him today. Here’s the more familiar mulleted look. What gives?

Antidisintermediationsim: You should purchase all your magazine subscriptions from the unique and special rexblog Amazon associates store, however, today is the “official launch” of a website (I know, it looks like spam, doesn’t it?) that aggregates magazine subscription pricing information. As the service appears to have affiliate relationships with all the subscription marketers listed, they win (not much, I’m sure) no matter where you buy. In the old days, I think I would have used the word “disintermediation” somewhere around this point, but I have tried to forget what was meant by that buzzism. Again, don’t buy from them. Buy rexblog.

rexblog sells out, yet again: Ever since I added that Amazon Associates store and the money started rolling in (I’m up to something like $12 in the past 18 months), I’ve been looking for other ways to generate vast sums of revenue from the teeming masses who visit these pages. Yesterday, I learned that even the humble rexblog could join the Google Ad network if I gained approval from their pigeons. They gave me the claw up and so now I will sport one of Google’s text-banner ads at the bottom of each page.

(THIS SENTENCE REMOVED.)

Trend? Keith Kelly reports that at least three magazines are “red hot” in newsstand sales growth: Atlantic Monthly, InTouch and Us Weekly. Anyone care to guess what they all three have in common? I have no idea other than they have lower bases to build from and have undergone some radical changes in the past couple of years. (Except in the case of InTouch, which didn’t exist a couple of years ago.)