Mickey Mouse question: Martha talks with Business Week and compares her company without her to Disney without Walt; in other words, the show goes on. Not really a good comparison (as the reporter observes) Walt didn’t cast himself as star of his cartoons. However, there are several other good comparisons in the media world of brands outliving the exit from management (or from this life) of their brand’s namesakes: Forbes, Warner, Bloomberg, Crain, etc.
