Monthly Archives: July 2003

Magazine center of the universe: When it rains, it pours magazines in Nashville. But, as my hometown is the buckle of the Bible belt, it should come as no surprise that magazine launches here this week are based on biblcal … Continue reading →

Maxxed out: I don’t know about you, but it’s hard for me to relate to this sad tale about Dennis Publishing failing because of the phenomenal success of Maxim. I especially feel sorry for Mr. Dennis having to sell a … Continue reading →

Dejavuville? Dan Fost of the SF Chronicle profiles Louis Border’s (of bookstore fame and webvan infame) new “old” idea, Keep Media, something I described recently as a poor man’s Nexus. Louis tells Dan this is different than webvan because he … Continue reading →

It’s okay to make it up: Meghan O’Rourke asks, “What’s the big deal with making stuff up in magazine articles?”. She suggests there perhaps should be a magazine genre somewhere in-between fact and fiction. (Please, direct all e-mail to O’Rourke … Continue reading →

No, I am not making this up: While it sounds suspiciously from the Onion, the Detroit Free Press reviews one of the more unique uses of the fashion-magazine format I can ever recall. Come to think of it, I can’t … Continue reading →

Biggie-sized custom publishing news: As usual, Keith Kelly is on top of things today with news about a new Stephen King column in Entertainment Weekly and big, big news about a new custom magazine for McDonald’s called Relax being developed … Continue reading →

In fairness: In order to give others a chance at winning next year’s Tour d’ France, this is the bike Lance Armstrong will be required to ride. (via Daypop Top 40)

Toronto news: While I rarely report the demise of a magazine, I am pointing to this story because I’ve been told the rexblog is really big in Toronto: At least one of our three daily visitors is from there.

Why Q & As don’t work: Last week, I heard a legendary magazine editor say he was not a big fan of the Q&A format. After reading this Q&A on mediabistro.com with Allison Arieff, editor-in-chief of Dwell Magazine, I concur … Continue reading →

Great promotional idea: Since I just complained about an over-reported magazine promotion, let me praise a creative, under-reported one: Smithsonian Magazine’s Culturefest, as reported by Media News.

Non-story of the year: You know you’ve got the ultimate weapon of mass promotion when pundits are handicapping what will appear on your magazine cover six months in advance. I feel about Time’s Man of the Year like others do … Continue reading →

Proof: Rexblog regulars know I believe the best writing in newspapers is found in the sports section. Today, yet again, I point you to another example that leads me to this conclusion. Sally Jenkins of the Washington Post is one … Continue reading →

Etc. Yet another profile of Bonnie Fuller, this time from Ad Age. Enough. Stop. There’s nothing more to say.

Book it: Can’t get much better than this for the rexblog. NY Times magazine-beat reporter David Carr reviews a magazine book, Wired: A Romance. Quote: Gary Wolf…has written a deceptively deadpan recollection that reads more like a libretto than a … Continue reading →

Radar bites the buzz bait: One day, when someone is doing a google search on the phrase “magazine launch,” I hope they will turn up my repeated warnings to would-be magazine publishers not to confuse publicity with success. Here’s just … Continue reading →