I was wrong.
Correction: It may come as a shock, but the publisher of Arthur Magazine wants to take issue with a suggestion I made several months ago here on the rexblog. I merely said that observing the launch of his new magazine was like watching “a high-speed car racing hopelessly toward a brickwall.” Jay Babcock e-mailed me today, obviously after googling my misspelling (sorry, Authur) his magazine’s name and discovering my disrespectful post, to report that, “no,” observing the launch of his magazine was not like watching the aforementioned car crash.
And I quote:
Our mag’s doing great.
Ad revenue has doubled between issues 2 and 5.
Circulation and distribution have improved markedly.
Press coverage has been positive and begun to speed up. (In the last four weeks,
we’ve been mentioned in a New York Times Sunday Magazine article, profiled in
Dazed & Confused (UK) and photographed for I.D. [UK].)
I love to be corrected when I wrongly predict the demise of any magazine. And even though press coverage is not a measurable business metric and doubling advertising revenue is rather easy to do when your base is, well, low, I would now like to publicly correct my earlier observation. Watching the launch of Arthur Magazine is not like watching a high-speed car racing hopelessly toward a brickwall. It’s like watching a high-speed car glide beautifully through the guard rails of a mountain highway, sailing majestically in super slow-motion through the clear-blue sky and perhaps (it could happen) making it to a landing ramp that by coincidence is set-up on the other side of the canyon.
In the spirit of solidarity with start-up publications everywhere, I would like to encourage everyone I know who lives in Nashville to go pick up the latest issue of Arthur Magazine at one of these fine establishments listed on the magazine’s website:
Phonoluxe,Tower, Grimey’s Records, Springwater, The Slow Bar, Fido, Great Escape Music and Comics (on Broadway), CD Warehouse on 21st Ave, Sony Music Store