Correction

arthur
I was wrong.

Correction: It may come as a shock, but the publisher of Arthur Magazine wants to take issue with a suggestion I made several months ago here on the rexblog. I merely said that observing the launch of his new magazine was like watching “a high-speed car racing hopelessly toward a brickwall.” Jay Babcock e-mailed me today, obviously after googling my misspelling (sorry, Authur) his magazine’s name and discovering my disrespectful post, to report that, “no,” observing the launch of his magazine was not like watching the aforementioned car crash.

And I quote:

No.
Our mag’s doing great.
Ad revenue has doubled between issues 2 and 5.
Circulation and distribution have improved markedly.
Press coverage has been positive and begun to speed up. (In the last four weeks,
we’ve been mentioned in a New York Times Sunday Magazine article, profiled in
Dazed & Confused (UK) and photographed for I.D. [UK].)

I love to be corrected when I wrongly predict the demise of any magazine. And even though press coverage is not a measurable business metric and doubling advertising revenue is rather easy to do when your base is, well, low, I would now like to publicly correct my earlier observation. Watching the launch of Arthur Magazine is not like watching a high-speed car racing hopelessly toward a brickwall. It’s like watching a high-speed car glide beautifully through the guard rails of a mountain highway, sailing majestically in super slow-motion through the clear-blue sky and perhaps (it could happen) making it to a landing ramp that by coincidence is set-up on the other side of the canyon.

In the spirit of solidarity with start-up publications everywhere, I would like to encourage everyone I know who lives in Nashville to go pick up the latest issue of Arthur Magazine at one of these fine establishments listed on the magazine’s website:

Phonoluxe,Tower, Grimey’s Records, Springwater, The Slow Bar, Fido, Great Escape Music and Comics (on Broadway), CD Warehouse on 21st Ave, Sony Music Store

  • Rex Hammock

    I guess Jay didn’t like my correction:

    I love to be corrected when I wrongly predict the demise of any magazine. And > even though press coverage is not a measurable business metric

    True, but surely you know that the right kind of press coverage (right venue,
    right time, etc.) can make all the difference.

    and doubling advertising revenue is rather easy to do when your base is, well, > > low, I would now like to publicly correct my earlier observation.

    And how, may I ask, are you aware of what our base is: that is, low, middling,
    high?

    Further, and more to the point, what kind of information do you need to have in
    order for you to judge whether our mag has launched successfully or not?

    perhaps (it could happen) making it to a landing ramp that by coincidence is set-up on the other side of the canyon.

    There is no coincidence here. We know exactly what we are doing, and we now
    exactly why it is working, and why it will work even better as we continue.

    Okay, Jay. I take it all back. I agree that you know exactly what you are doing and why it is working and why it will work even better as you continue. I look forward to your continued success. I have been through more than my share of belly-flop, publicly humiliating failures in starting magazines and other media, so I will enjoy cheering and learning from your success.

    (I also take back all those things I said about JAQK so if they Goggle their name, here is my pre-apology for suggesting you want be successful.)