How you look at it: Depending on where you see stories covering the June PIB numbers, it’s either good or bad and advertising is either up or down. As the AP story makes most sense, here’s a link to it. Translation: Consumer magazine advertising revenue is up 8.5% from a year ago, but is down in pages. As revenue can pay salaries, I tend to prefer it over number of pages. It also means that last year, publishers were giving away pages and throwing away rate cards.