Up economy

Up economy: Good story on the U.S. success of The Economist Magazine.


So how has an expensive, serious, elitist publication that looks like a magazine in every way — size, format, color cover, glossy pages — but considers itself a “weekly newspaper” managed to do so well in such a shaky economy? One answer is that the rich really do get richer, and Economist readers are sufficiently well-heeled that a $100 subscription is but a drop in the Champagne bucket. Their median household income is $137,478 — more than that of the readers of Time, Newsweek, Business Week, Forbes, Fortune or the New Yorker, according to last year’s Mendelsohn Affluent Head of Household Survey.