No, I am not making this up: While it sounds suspiciously from the Onion, the Detroit Free Press reviews one of the more unique uses of the fashion-magazine format I can ever recall. Come to think of it, I can’t think of anything even close. Ironically (which is a word I could use several times in this post), the “magazine” is published in Nashville making it yet another Nashville magazine project off my radar. Okay, here it is: Revolve is a complete New Testament in a fashion-magazine format. Ok. Let me say that again. Revolve is a complete New Testament in a fashion-magazine format.
Let me first express how proud I am that Thomas Nelson, the world’s largest Bible publisher and creators of Revolve, is based in Nashville before I quote from their website why the world needs a New Testament in a fashion-magazine format.
In focus groups, online polling, and one-on-one discussion, (teens say the) number one reason (they) don’t read the Bible is that it is “too big and freaky looking.” This fashion-magazine format for the New Testament is the perfect solution to that problem. Teen girls feel comfortable exploring the Scriptures and over 500 further-study notes because of the relevant format!
I’m sorry. You’re going to have to reread that quote yourself. I’m not going to repeat it. Even the “too big and freaky looking” part.
What’s in Revolve? Like any good fashion magazine, there are all 27 books of the New Testament (who said long-form was dead?) along with such features as a Q&A (no comment) feature called Blab, “Love Notes from God,” beauty secrets, calendars, dating and relationship articles.
For those of you who work at Hammock Publishing, I’ll be happy to share with you the copy of Revolve I’ve just ordered from the rexblog store. By the way, the Free Press article reports there is going to be a version next year for teenage boys. No word yet on whether or not they plan to use the most popular magazine format for that demographic.