August 31st, 2003

The skinny on diet blogs: I try not to blog about blogging, but a certain friend of mine seemed very smug when she discovered I knew nothing about one of the fastest-growing genres of weblogs, diet diaries. I think I’ll start one:

Diet Dairy, Aug. 31: I drove all the way to Bellevue so I could binge a Sonic double cheese and tator tots drowned by one of those new slush and milkshake things flavored in grape-sugar syrup. It was almost as good as the Donut Den apple fritter I had this morning (only 2 packets of sugar in my coffee, yea.). For lunch I had a salad with low-fat creamy blue cheese dressing. I thought about running this afternoon, but decided I needed to blog instead. I promised myself I would blog about my diet and feel very good about sticking to it.





August 31st, 2003

Take this magazine, please: After getting 35,000 submissions a month of really bad jokes, the editors of Readers Digest decided it was time to put out an issue on how to be funny.

Which reminds me, I once sent in what I thought was a funny story to Readers Digest. Unfortunately it did not make it into the magazine and I did not get a check for $100.

Here’s the story; see if you don’t agree I was robbed:

Working as a congressional aide, I once called the Department of Transportation seeking information about seat belt testing. “Oh, you need our passive restraint engineer,” said the staffer. “But I’m sorry, he’s tied up right now.”

But seriously, folks.





August 31st, 2003


Deer me: A Guttenberg, Iowa, entrepreneur saw a niche opportunity in the deer hunting magazine marketplace: he discovered there was not a single one with very little advertising, a circulation of only 15,000 (in a category boasting 18 million participants) and articles not written by professional writers. So (as you would expect from a Guttenberger) he decided to publish one himself and has succeeded in filling that niche.





August 31st, 2003

Fargone in North Dakota: The launch of “The Plains Woman,” a magazine for women who live in North Dakota (talk about your microniches) failed because, according to the mostly female staff, the employees were mistreated by management.





August 29th, 2003

Not surprised: There are just too many amusing (tragic?) aspects to this “hometown-girl-appears-in-a-magazine” news story that it’s hard to choose just one quote, but here goes:

“But her parent’s aren’t too surprised.”

Nor should they be.





August 29th, 2003

Surprised: Sometimes, I am happy to be wrong. Like when I mis-judged the “robustness” of the increase in advertising spending during the first half of 2003.





August 28th, 2003


“When this happens, what makes people purchase your magazine vs. the other? Nothing.”

(Commenting on the striking similarity in the covers of the May 5, 2003 issues of Time & Newsweek.)

Dorothy Kalins
Executive Editor, Newsweek Magazine
July 19, 2003
Stanford University

Introducing a new rexblog feature:
Clone Covers, 2003


September 1, 2003


August 25, 2003


August 18, 2003


August 11, 2003


May 5, 2003


April 7, 2003


February 24, 2003


February 10, 2003


January 13, 2003

Special Honor:
Time & Time Again Award


August 4, 2003
January 20, 2003

(Credits: Time has a wonderful database of its covers. Newsweek doesn’t have anything close (if they do, please let me know), but if you dig, you can find a page that displays all the current year’s covers. Thanks to a newsstand at the BWI Airport that displayed the May 5 Time and Newsweek SARS covers next to the amazingly clone-like covers of that week’s US News & World Report and The Economist, the experience that gave me this idea. Thanks to legendary Dorothy Kalins (who I hope will forgive me) for mentioning those May 5 covers in a presentation which reminded me I had forgotten to blog them. Thanks to Bill Hudgins who kept e-mailing me examples of what he calls the Time-Newsweek merger. Thanks to that two-hour flight I had yesterday on which I finally had the time to mess around with the code to display this. I’ll be updating a permanent “Clone Covers” archive on a rexblog special features page.)





August 28th, 2003
Clone Covers, 2003


“When this happens, what makes people purchase your magazine vs. the other? Nothing.”

(Commenting on the striking similarity in the covers of the May 5, 2003 issues of Time & Newsweek.)

Dorothy Kalins
Executive Editor, Newsweek Magazine
July 19, 2003
Stanford University

“You know, there are many fun parts of the job, and the most fun part is figuring out what the cover is every week.”

(From an interview with Mediabistro.com)

Jim Kelly
Managing Editor, Time Magazine
October 21, 2003

Introducing a new rexblog feature:
Clone Covers, 2003

December 22, 2003

September 1, 2003


August 25, 2003


August 18, 2003


August 11, 2003


May 5, 2003


April 7, 2003


February 24, 2003


February 10, 2003


January 13, 2003

Special Honor:
Time & Time Again Award


August 4, 2003
January 20, 2003

Special Honor II:
How Can This Keep Happening
Time & Time Again Award


May 5, 2003
October 27, 2003

(Credits: Time has a wonderful database of its covers. Newsweek doesn’t have anything close (if they do, please let me know), but if you dig, you can find a page that displays all the current year’s covers. Thanks to a newsstand at the BWI Airport that displayed the May 5 Time and Newsweek SARS covers next to the amazingly clone-like covers of that week’s US News & World Report and The Economist, the experience that gave me this idea. Thanks to legendary Dorothy Kalins (who I hope will forgive me) for mentioning those May 5 covers in a presentation which reminded me I had forgotten to blog them. Thanks to Bill Hudgins who kept e-mailing me examples of what he calls the Time-Newsweek merger. Thanks to that two-hour flight I had yesterday on which I finally had the time to mess around with the code to display this.)





August 28th, 2003
Magazine City

Magazine City: Proving, yet again, that Nashville is the center of the magazine universe (okay, I perhaps exagerate), here’s an article from Albany, NY, touting the accomplishments of a Nashville custom publishing company, Journal Communications. Go, guys.





August 28th, 2003
Not a good circ idea

Not a good circ idea: I’ve heard of some pretty creative subscription offers, but the one Sam Goody’s and Entertainment Weekly had going is definitely thinking outside the box. By the way, this article also displays how expensive it is to acquire a new subscription by revealing that, in effect, the retailer was given $7 each in addition, one assumes perhaps wrongly, all or most of the sub price.





August 27th, 2003
Schemetrosexual

Schemetrosexual: Larry Dobrow of mediapost.com (who’s beating out David Carr for links from the rexblog these days) writes that Details is benefiting from the current hipness of metrosexuality. (Note of congratulations: Even though he could have, Dobrow doesn’t use the word zeitgeist.) I am not going to comment on Larry’s story because I don’t want people accusing me of being metrophobic.





August 27th, 2003
Bloody myth

Bloody myth: Thanks to Eddie Lee Rider for sending me this link to an article about custom publishing from the Economist. I think he just wanted to see me fume when I read this quote:

But London’s publishers lead the world for quality of editorial content and for innovation.

I’ve already ranted on the myth of British custom publishing superiority, so I’ll skip that. (Quick, somebody get snopes.com working on correcting this urban legend.) I guess it’s only appropriate that I have the good fortune to publish a custom magazine of the highest quality that celebrates the American Revolution, another instance when a British myth of superiority was corrected.





August 27th, 2003
Travel day

Travel day: Up and back to NYC today. No blogging.





August 26th, 2003
Outward bound

Outward bound: Quoting (directly) PR Week, “Some travel publications worry about how far you can get on $5 a day. Others are concerned with the thread counts in the linens in a destination’s hotels.” (via iwantmedia.com)





August 26th, 2003
Overhead

Overhead: Using the company credit card for ‘magazine business’: priceless (via romenesko)