Daily Archives: Tuesday, September 9, 2003

Cool: Guess where Bill is going to be Saturday night?

Gee, Dave, you’re welcome: Scroll to the bottom to see what he’s thanking me for. (Mentions on Dave Barry’s and Jim Romenesko’s blogs the same morning. Now I can retire.)

rexblog on romenesko: My top-five rejected People magazine advertising slogans has been posted as a letter on the popular (among journalists) ‘letters to romenesko’ page. The letters scroll off the front page, so look for the time stamp (9/9/2003 – … Continue reading →

Custom publishing ROI test: Ocassionally, I’m asked about return on investment metrics for custom published magazines. Rarely have I had the chance to share real-time, measurable results, but here’s my chance. Editor & Publisher is reporting that the NY Post … Continue reading →

Southern man: Larry Dobrow (does he know Jerry Douglas?) reports there is a new magazine called South. A vaporzine? I will be commenting later today if I have the time. I’ll also be commenting on the history of magazines in … Continue reading →

Bush conspiracy? Is Texas (Monthly) purchasing New York? Can they do that? (via adage.com)

Another sign of People problems? I’m outraged. Obviously desperate for creative ideas, those People people are now stealing the tee-shirt ideas off other people’s backs. (via romenesko)

Rejected People slogans: NY Times advertising industry columnist Stuart Elliot reports that People Magazine is spending $5 million between now and the end of the year on an advertising campaign, it’s first in many years. It carries the theme: “People. … Continue reading →

Sweet dreams: There is nothing more to say about Sunday night’s Titan’s defeat of the Raiders in the very loud (I’m still hoarse) Colliseum that can’t be summed up by the following quote from Raider’s future Hall of Famer Jerry … Continue reading →