Note to self

Note to self: Rex, you should formulate a new scale for measuring the media coverage of a disaster: The Hammock Scale. Yes. It could be as famous as the Richter Scale, maybe. This scale (think “category 2” hurricane) will measure the media-stoked fear potential of an impending event. For example a category 5 hurricane bearing down on the Turks and Cacos may generate only a 3.5 on the Hammock Scale (big crisis; irrelevant media market that few have heard of) while Hurricane Isabel (a category 2 hurricane tracking in the general vicinity of major population centers) would generate an 8.5 on the Hammock Scale. Easily measurable as most disasters already have a scale: tornadoes, snow, floods, hurricanes, even color-colored homeland threat warnings. And the size of media markets is carefully measured, A formula combining factors related to media size and disaster potential could help forecast with great accuracy, the level of media frenzy a specific impending crisis-event could potentially display. (I missed my calling: I should have grown up to be a full-time graduate student.)

  • Hudge

    >(I missed my calling: I should have grown up to be a full-time graduate student.)
    On the Internet, no one could have told the difference until you said you weren’t.