Monthly Archives: October 2003

It works, says Amazon: Amazon.com has issued a press release claiming that books participating in its new “Search Inside the Book” feature are selling at a rate 9% better than those not. (Like they would have issued a press release … Continue reading →

No way MS will buy Google: The NY Times is reporting that Microsoft has held talks with Google (reg. required) that may lead to merger discussions. This is not about to happen. Too much like the Intuit deal. Google is … Continue reading →

Creme puff: Gee, sometimes even really lame dreams come true. (If this link is dead, don’t worry, you’re not missing anything.)

En fuego: MediaPost’s Larry Dobrow profiles one of my favorites, ESPN Magazine.

I’ve been caught: According to this story, “the storage industry’s two favorite professors have completed their annual look at data growth” and discovered that I personally am out of control. Quote: The average North American consumes 11,916 sheets of paper … Continue reading →

Cool: Nashville newsletter publisher (a really big one) M. Lee Smith has announced a transition strategy that involves the president of Lawrence Ragan, the PR newsletter company, joining M. Lee Smith with the option of purchasing it. Lee Smith is … Continue reading →

Scooped: How bad is this? Hammock Publishing (what I do when I’m not blogging) wins a big national award and the Nashville Post gets the news posted before the rexblog does. That isn’t all bad, however, as the Nashville Post … Continue reading →

Do your own test: It should come as no surprise that research funded by a company that produces Sunday newspaper advertising inserts should reveal that the “best media to motivate actual buying decisions” are Sunday newspaper advertising inserts. However, here”s … Continue reading →

Custom publishing update – Relax, the McMagazine: According to a press release the company issued this morning, McDonald’s is launching its new customer magazine in November. (rexblog flashback: July 30, 2003) Here is the release: Great Added Value for Moms … Continue reading →

Blame teen magazines: The bad news is that teen magazines are corrupting teenage girls. The good news is teenage girls must be reading magazines.

McMVP Update: In his march to being named this year’s NFL Most Valuable Player, Steve McNair has been named the AFC’s Offensive Player of the Month.

USA Last Year: If you read the rexblog once a month, or so, you don’t need to read this article in USA Today that ties together ESPN extending its brand into a magazine (when, like ten years ago?) and MTV … Continue reading →

Fireworks? Paul Gough and Joe Mandese of MediaPost report from two gatherings of magazine and advertising agency people and use words like “blast” and “erupt” to describe mounting “tensions” between the two groups. Me, I love agency people and have … Continue reading →

Why Primedia is pruning: The NY Post explores the retooling and unwinding of a magazine consolidation strategy of buy-out firm Kohlberg, Kravis and Roberts (KKR).