Boner award: The Scene is not laughing at Bracey Campbell, it’s laughing with Bracey. No, wait, I think I got that backwards.

Small idea: John Small, the “brains” behind the Save Martha Stewart Website is raising funds fo a Times Square bill board in her support. He’s raising funds Howard Dean style via Paypal and, according to the NY Post, he’s already raised $2,000 ($18,000 more to go). With all the problems in the world, I’m sure you can agree with John Small that this is a cause to which it’s worth contributing your hard-earned money. Also, I’m sure if you were to Ask Martha®, she would recommend you do something else with your money.

Krispy irony: American Journalism Review assistant managing editor Jill Rosen goes on-and-on for 1,365 words ranting about how much puffy coverage Krispy Kreme gets. That’s right: 1,365 words to explain how there is too much being written about Krispy Kreme donuts. She seems outraged. She seems flummoxed. She seems verbose. She seems eating-disordered. Hey, Jill. Don’t blame the media for all the Krispy Kreme coverage. It’s the public: coverage of Krispy Kreme is what they want. And they want it HOT! And if you don’t like it, well, I suggest you not turn in a 1,365-word story on it that will generate even more coverage trying to explain to you why reporters write stories about one of life’s greatest joys.

Fine article: Larry Dobrow profiles the magazine, Fine Homebuilding, making it sound almost too good to be true.

Quote:

…having been around for 23 years and boasting one of the industry’s highest renewal rates, the magazine probably enjoys more leeway with its readers than most publications. Schreiner, however, discounts both of these factors in defending the mag’s ad practices. Most important to him is protecting the sanctity of his pages for core advertisers. “We don’t deal off the rate card,” he notes flatly. “Everybody gets the same rates and advertisers are paying top dollar for the ads. One of the reasons they’re willing to do that is that they know their ads are going to be in an environment where everything is construction and remodeling. They won’t find themselves next to psoriasis cream.”

So people who build houses don’t suffer from psoriasis?

Flat idea: If you’re thinking about purchasing a plasma TV, perhaps you should save money and just buy the magazine instead.

Back online: Nearly two days without even checking e-mail is a record, but time and technical challenges sometimes get in the way. Saw and did some interesting things even better than e-mail, however. I’ll do some catch-up blogging later in the day. (Maybe)