…having been around for 23 years and boasting one of the industry’s highest renewal rates, the magazine probably enjoys more leeway with its readers than most publications. Schreiner, however, discounts both of these factors in defending the mag’s ad practices. Most important to him is protecting the sanctity of his pages for core advertisers. “We don’t deal off the rate card,” he notes flatly. “Everybody gets the same rates and advertisers are paying top dollar for the ads. One of the reasons they’re willing to do that is that they know their ads are going to be in an environment where everything is construction and remodeling. They won’t find themselves next to psoriasis cream.”
So people who build houses don’t suffer from psoriasis?