Up against the Wal

Up against the Wal: If you’ve been reading the rexblog, you’ll not be surprised with the package of stories in this week’s Advertising Age regarding the power of Wal-mart in the consumer magazine industry. Face it, you could pick any retail product in middle America, from candy bars to dandy bras, and Wal-mart will be the most powerful force in the industry. I’ve already blogged this topic too much, so you’ll just have to wade through for yourself.