Vanity research: As a subscriber to Vanity Fair (which I’m not, but I can’t unsubscribe to the e-mail they send because the unsubscribe must come from the e-mail account to which they send the spam and, well, it’s not worth explaining), I just got spammed with an offer to join their “Preferred Subscriber NetworkTM” Below you will find the friendly invitation in which the magazine’s publisher sends me a personal (Dear Subscriber) e-mail explaining how they like to maintain an open dialogue with their subscirbers. I clicked to the survey and discovered 19 pages (no lie) of questions about every consumer purchase and travel decision I’ve made in my life. I’m sorry. I can’t picture the person who would share this type of personal information with Vanity Fair, even for the chance at “up to” a $3,000 American Express gift certificate.
Dear Vantiy Fair Subscriber,
Here at Vanity Fair we try to maintain an open dialogue with our subscribers – not only about what you read and like, but also about what you buy, do and want to make your life easier and more comfortable.
That’s why we’re inviting you to join our Preferred Subscriber NetworkTM a select group of loyal subscribers to whom we can turn first for a valued opinion about products you see on your pages or for a first look when there is something sensational looming in the horizon.
As a loyal subscriber, you’re one of our first invites. And the first step to joining with us is to simply complete the questionnaire at our website by October 21, 2003. As a thank you for your input, you’ll be automatically entered into our sweepstakes and be eligible to win up to a $3,000 American Express gift certificate! And then enjoy all of the benefits to follow soon.
Simply click on the link below or cut and paste it into your URL window.
Thank you. And welcome.
I doubt the above link will stay live for long, but if you get the chance to check it out, you should do so. If for no other reason, to see what type of intimate personal information some people seem willing to share with their close friends at Conde Nast.