Vanity research

Vanity research: As a subscriber to Vanity Fair (which I’m not, but I can’t unsubscribe to the e-mail they send because the unsubscribe must come from the e-mail account to which they send the spam and, well, it’s not worth explaining), I just got spammed with an offer to join their “Preferred Subscriber NetworkTM” Below you will find the friendly invitation in which the magazine’s publisher sends me a personal (Dear Subscriber) e-mail explaining how they like to maintain an open dialogue with their subscirbers. I clicked to the survey and discovered 19 pages (no lie) of questions about every consumer purchase and travel decision I’ve made in my life. I’m sorry. I can’t picture the person who would share this type of personal information with Vanity Fair, even for the chance at “up to” a $3,000 American Express gift certificate.

Dear Vantiy Fair Subscriber,

Here at Vanity Fair we try to maintain an open dialogue with our subscribers – not only about what you read and like, but also about what you buy, do and want to make your life easier and more comfortable.

That’s why we’re inviting you to join our Preferred Subscriber NetworkTM a select group of loyal subscribers to whom we can turn first for a valued opinion about products you see on your pages or for a first look when there is something sensational looming in the horizon.

As a loyal subscriber, you’re one of our first invites. And the first step to joining with us is to simply complete the questionnaire at our website by October 21, 2003. As a thank you for your input, you’ll be automatically entered into our sweepstakes and be eligible to win up to a $3,000 American Express gift certificate! And then enjoy all of the benefits to follow soon.

Simply click on the link below or cut and paste it into your URL window.

Thank you. And welcome.


Louis Cona

I doubt the above link will stay live for long, but if you get the chance to check it out, you should do so. If for no other reason, to see what type of intimate personal information some people seem willing to share with their close friends at Conde Nast.

  • Lewis Pennock

    so, if you go read their privacy policy you notice this sentence below, which to me says, “we promise we will not sell your e-mail address. really, we promise. oh, except that in some cases we will.” does not sell our users’ e-mail addresses. However, unless otherwise specified, we may share e-mail address and sell or share all other information with our affiliates and with carefully selected companies who we think can offer you services and products of interest to you.

  • Rex Hammock

    No, Lewis. I think they are pretty specific about not selling e-mail adresses. But they admit that if they left those addresses sitting on a counter, for instance, and let’s say they may look away and someone takes the addresses before they look back, then technically, hey, they are not SELLING the addresses. But then, let’s say that the person who happened to walk by the counter on which the addresses were sitting just HAPPENED to be an advertiser who really, really wanted to purchase a big advertising scheduled in Vanity Fair. I bet if that advertiser later discovered those e-mail addresses in his briefcase and didn’t know where they came from, so he used them for some spammy marketing purpose, that Vanity Fair wouldn’t care.

  • Hudge

    This list of questions would be great for the INS to use to determine whether couples have married in order to get a green card or are sincerely married. Or not – I can’t say for sure that I could with certainty answer a lot of this about my bride.