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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Thursday, October 9, 2003
Martha gets sliced and diced
Martha gets sliced: The NY Times reports that Martha Stewart Living Magazine is cutting its advertising rate base from 2.3 million to 1.8 million. Buried deep within the story is the news-nugget that the cost-per-thousand will increase. Despite my recurring … Continue reading
From the archives
From the archives: Rafe Needleman has a new weekly column on the self-described blog-like site with the counter intuitive URL, Always-On. His first column is devoted to the topic of KeepMedia.com. His bottom line: KeepMedia has little chance of getting … Continue reading
Monthly economics lesson
Monthly maganomics lesson: In other industries, when revenues are up, but the amount of inventory necessary to generate those revenues are down, it is called “an increase in productivity” or “improving margins.” However, in the magazine industry,such a phenomenon results … Continue reading
Terminated
Terminated: I personally don’t want to say anything bad about a certain search company’s advertising program as I’ve heard that if one does, then he or she will be excluded from such program. Therefore, let’s just say “a friend” of … Continue reading
Neighborly correction
Neighborly correction: Actor Val Kilmer says he didn’t tell the Rolling Stone Magazine that the New Mexico county he lives in is filled with homicidal drunks. I hope he’s telling the truth as why would one go out of their … Continue reading
Prized nobel
Prized nobel: Whenever it’s Nobel Prize giving season, I can’t help but remember this classic from The Onion.
Resume blogs
Resume blogs: I am anticipating an avalanche of blogs from magazine writer wannabes after the appearance of this article in today’s Chicago Tribune. (via mediabistro.com)
Topics I don’t blog
Topics I don’t blog: There are several magazine-related topics the rexblog rarely covers: Local magazines covering high school sports. Articles about the selling, buying or closing of magazines. Personnel stories unless they involve Pete Sampras. And fashion magazine stuff like … Continue reading
Another reason for the American Revolution
Another reason for the American Revolution: Recall the AJR managing editor who devoted 1,365 words to complaining about how much puffy coverage Krispy Kreme gets? Well, according to this story on Tech Central Station (which I found via Nashville blogger … Continue reading
Lost in translation
Lost in translation: Here’s an article about the french socialist who owns and runs a failed magazine’s re-launched website about American capitalism. I link to it as an update to previous vaporzine rumors regarding the brand’s future print plans. According … Continue reading
glitch
glitch: In one of those “it takes a villiage” reminders, I discovered this morning that the .mac-hosted images on the rexblog were not being displayed (including those I posted last night). It appears today is my renewal day and the … Continue reading