Custom publishing for life: While this WP article does not mention the term “custom publishing,” it describes some brand-building activities aimed at pre-schoolers and their parents which fall under the custom-publishing banner. And while my own children are past the target-demographic noted, I was, this weekend, the recipient of a custom magazine for a targeted group of high school students and their parents. It won’t be long before the dots are connected between the custom toddlerzine and the custom teenzine. (thanks to Jackie)


Time posted: 9:22 am on Monday, October 13th, 2003

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