Lob shot: Also at mediapost, Larry Dobrow follows-up with more detail on the Tennis Magazine-Pete Sampras news.

Counterintuitive? This research from MRI and reported by Mediapost is not just counterintuitive, it’s counter-reality. Magazine readers prefer online advertisng more than non-magazine readers? My conclusion is that this survey does not help improve the image of the research industry.

Bait and die: I’m only going to point to this story about readers subscribing to a magazine and then the magazine going out of business and what happens to those subscribers, especially if the owners start the magazine back up under a new ownership structure and try to get out of the previous subscription obligations on a legal technicality and fiscal reality. I’m choosing not to comment as I have a dog in this hunt.