oops: It’s one thing to misspell words on a first-draft stream-of-consciousness blog post. It’s another to do so on a $50,000 mural. (via the Nashville Scene)

Low frequency: From the “no way this will ever happen” department, here’s an article regarding printers’ ink that can be “tagged” in such a way as to issue some type of radio frequency. While the primary application is in packaging and inventory tracking, I think there is no way the fantasy scenario suggested in the story will ever play out. I can’t imagine how one can balance the ability to “track” where a newspaper or magazine is “passed along” with the outrage such privacy-threatening technology will raise from, well, anyone with half a brain.

A coincidence? Martha sags and Oprah pounces?

O give me a home: (Wait, I’m going to have to stop there and marvel at that heading. Okay. I can continue.) In the previous post, we were introduced to the concept of the vertical magazine brand extension versus the horizontal brand extension. While we were introduced to it, we didn’t quite understand the whole metaphor enough to fully comprehend the announcement that O, the magazine is launching a shelter book next year called O at Home. Is O at Home a vertical or horizontal extension of O, the magazine? And, if so, what direction extension does that make it of the television show or of Oprah, the branded media celebrity? This is getting confusing to me. I think I will have to e-mail Professor Husni and get a ruling from him.

Now, as to the extension itself. Am I the only one who thinks the timing is rather suspicious on this announcement? I mean in the past 48 hours, we learn that Martha Stewart’s advertising has taken a dive and that she is trying hard not to think about her trial next year and about the possibility of moving from the Hamptons to a federal prison. And then, within 24 hours, while poor Martha is still crying her eyes out to Barbara Walters, we have Oprah Winfrey doing the two-step on her grave with this announcement.

All I know is, the horizon’s the limit for jokes about this news.