Daily Archives: Friday, October 17, 2003

Listen to the customer: Spencer (Who Moved My Cheese) Johnson tells Newsweek the secret to selling 30 million books (the kind you can read in an hour) is “test readers.” Quote: I usually have at least 100 people read (a … Continue reading →

Clear your schedule: I’m sure there are some rexblog readers who would really enjoy tomorrow’s seminar at Northwestern University Law School Audiotorium at the Chicago Campus featuring Gloria Steinem, editor Ms. Magazine, in a symposium examining how advertising shapes cultural … Continue reading →

Advice: Marketwatch’s Jon Friedman has lots of advice for magazine publishers. He especially likes what Newsweek has done the last three weeks with their covers. Quote: In the past three weeks, Newsweek’s covers reflected the good, the bad and the … Continue reading →