Listen to the customer

Listen to the customer: Spencer (Who Moved My Cheese) Johnson tells Newsweek the secret to selling 30 million books (the kind you can read in an hour) is “test readers.”


usually have at least 100 people read (a new book). They have to be
people I don’t know. Because my books are positioned initially to be
used at work, we will contact a person in a company and someone who has
bought one of my books before or one of the training programs based on
the books, and we ask them if someone else in the company would like to
read the manuscript. I ask people to ask other people in their office
so that there is no direct connection and I am not told what they think
I want to hear.

Johnson’s new book, The Present, has just been released.