It’s a jungle out there: Jon Friedman of CBS.MarketWatch.com is reporting
from the MPA gathering at Rancho Mirage, California. I’ve been to
Rancho Mirage and I must admit, if you want to get together with others
to discuss how awful the last few years have been in the magazine
industry, then, I can’t think of a nicer venue.
The curl-up medium: Mediapost’s Paul J. Gough provides his point-of-view of where magazines are these days.
Quote:
“They
are, in some ways, the original passionate medium,” said Karen Jacobs,
executive vice president and media director for Publicis Groupe’s
Starcom MediaVest Group in Chicago. “The very nature of the medium is
that it’s one magazine speaking with one voice, speaking to one reader.
I think that makes magazines very special in this media environment. A
reader curls up with a magazine in a way that can’t be done with a
computer or even a TV.”
I would post more, but I feel strangely odd, now, noticing that I have curled up with my computer instead of a magazine.
Fun with cover blurbs: David Carr reports (actually, you can see for yourself to the left) that Maxim has included parody headlines on the cover of its November issue. Because the cover is actually not visible on the newsstand due to a polybag treatment, the editors decided once more to have a little fun. And they succeeded.
Quote:
Maxim, the men’s magazine known for come-hither headlines on its cover, takes another tack in its November issue, which promotes “25 Dazzling Kitchens and Baths!,” “Telecom: What’s Next for This Key Sector” and “Savor the Flavor: The Incredible Edible Eggplant.”
In a related development, I just received my exclusive copy of Marty’s Magazine and he’s done sort of the same thing, however, in his case, he just put cover blurbs from Maxim on his cover. Later, I’ll provide more details, or, at least, that which I can provide on a family-friendly blog.