The curl-up medium

The curl-up medium: Mediapost’s Paul J. Gough provides his point-of-view of where magazines are these days.


are, in some ways, the original passionate medium,” said Karen Jacobs,
executive vice president and media director for Publicis Groupe’s
Starcom MediaVest Group in Chicago. “The very nature of the medium is
that it’s one magazine speaking with one voice, speaking to one reader.
I think that makes magazines very special in this media environment. A
reader curls up with a magazine in a way that can’t be done with a
computer or even a TV.”

I would post more, but I feel strangely odd, now, noticing that I have curled up with my computer instead of a magazine.