October 29th, 2003

Blame teen magazines: The bad news is that teen magazines are corrupting teenage girls. The good news is teenage girls must be reading magazines.





October 29th, 2003

McMVP Update: In his march to being named this year’s NFL Most Valuable Player, Steve McNair has been named the AFC’s Offensive Player of the Month.





October 29th, 2003

USA Last Year: If you read the rexblog once a month, or so, you don’t need to read this article in USA Today that ties together ESPN extending its brand into a magazine (when, like ten years ago?) and MTV magazine and the custom magazine, Figure. Oh, the tie in? Magazines aren’t recovering as fast as other media so publishers are looking for new ways to generate revenues. (Which, ironically, none of the examples used are.)

In fact, the article is so sloppy, I had decided to save rexblog readers the time by avoiding it. However, I can’t do that, as there is a quote in it from…no, guess,Okay, that was too easy….Samir Husni (or, if you’re a close friend, Husir).

Quote:

And the odds of successfully launching a title are about that of a new restaurant: four out of 10 survive, according to Samir Husni, a longtime industry consultant. People keep trying: 700 titles have been launched this year through September, the same as in all of 2002, Husni says. “New magazines are sprouting all over the place. But 60% will die their first year,” he warns.

How can the man keep it up? Three quotes in one week and three absolutely new metaphors. He’s brilliant, that’s all there is to it.





October 29th, 2003

Fireworks? Paul Gough and Joe Mandese of MediaPost report from two gatherings of magazine and advertising agency people and use words like “blast” and “erupt” to describe mounting “tensions” between the two groups. Me, I love agency people and have no desire to blast them. Can’t we all just get along?





October 29th, 2003

Why Primedia is pruning: The NY Post explores the retooling and unwinding of a magazine consolidation strategy of buy-out firm Kohlberg, Kravis and Roberts (KKR).





October 29th, 2003

The voice of pessimism: According to this report in DM News, there was a panel disucssion yeterday at the Folio: Show about consumer magazine circulation led by some apparently depressed panelists. I suggest they change careers, oh wait, that’s what one of them suggests.





October 29th, 2003

Blog blogging: As regular rexblog readers know (all three of you), I eschew linking to or commenting on items about the topic of blogging. However, since I made up that rule, I guess I can break it with a link to this piece titled, “The Social History of Weblogs” on a blog about PR. I link to it as it’s a good catch-up explanation of why blogging fufills an initial promise of the world wide web. Also, because it has a very catchy lead, “Weblogs are a mistake.” (via HobbsOnline AM)