It works, says Amazon

It works, says Amazon: Amazon.com has issued a press release claiming that books participating in its new “Search Inside the Book” feature are selling at a rate 9% better than those not. (Like they would have issued a press release if they weren’t.) I’m sure that within those 120,000 books are many, many titles that would have never been sold had not someone discovered them via the service.

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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