It works, says Amazon: Amazon.com has issued a press release claiming that books participating in its new “Search Inside the Book” feature are selling at a rate 9% better than those not. (Like they would have issued a press release if they weren’t.) I’m sure that within those 120,000 books are many, many titles that would have never been sold had not someone discovered them via the service.
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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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