Daily Archives: Monday, November 3, 2003

Custom publishing ROI test a big success: On September 9th, I made the following post (back then, all the links worked): Custom publishing ROI test: Ocassionally, I’m asked about return on investment metrics for custom published magazines. Rarely have I … Continue reading →

Red all over: BusinessWeek is reporting that magazines are a hit in China and that Patrick McGovern has lots of frequent flier miles.

Breaking news: CNN.com is reporting (via AP) that lots of websites haven’t been updated in god knows how long. This indepth investigation reveals that Ajay Powell has been especially lax in updating her website about quitting smoking and training for … Continue reading →

Time to cost-wall more content: Advertising Age is reporting that magazine publishers think Time Inc. is right-on in charging for content. They hope they can, also, one day. The devaluation of content that is walled off from search indexing is … Continue reading →

Branding & custom publishing: The news today that Kurt Andersen, the founder of Spy Magazine and magazine editor extraordinaire, is taking a job as editorial director and “chairman” (whatever that means) of a customer magazine, Colors, published by Benetton (NY … Continue reading →

Oh, great: Primedia and the website BestStuff.com have announced the launch of a shopping magazine called Best Stuff. It will be sold on the newsstand for $3.99 and has Mark Cuban on its first cover. (A side note: Recently, my … Continue reading →