Oh, great: Primedia and the website BestStuff.com have announced the launch of a shopping magazine called Best Stuff. It will be sold on the newsstand for $3.99 and has Mark Cuban on its first cover. (A side note: Recently, my colleague at Hammock Publishing, Jackie Ross, wrote an article related to web brands extending into print.)
In news totally unrelated except that it has to do with a magazine about shopping, it was also announced that Gannett has purchased Clipper Magazine, a publication that is filled with coupons and very little editorial content (which, come to think of it, describes a lot of Gannett’s business).
In other unrelated, related news, that Best Stuff Magazine venture needs to be successful, as Primedia’s performance of late is not.