Is Dan done?

A rexblog special:
The G+J Circ-cooking Scandal

Is Dan done? Now that the Rosie trial has “ended,” the NY Post’s Keith Kelly wonders (in the form of a news article) about G+J USA’s CEO, Dan Brewster. In trying to decode the quotes and nuanced shadings of Kelly’s article, one would be led to compare Brewster’s prospects to that of, say, Steve Spurrier.

As I’ve pointed out (and here), the real “story” of the Rosie trial, at least for the magazine industry, is the revelation that G+J deliberated manipulated circulation numbers in the first half of 2002. According to Kelly, G+J seems to have scrambled the cover-your-ass squad on this front, in part by, “bringing in circulation expert Gregory Zorthian, a veteran of Hearst Magazines and Time Inc., to go over the circulation practices within the company.”

Here is my prediction. Mr. Zorthian will not like what he sees. Soon, Mr. Brewster will announce that he has accepted the job as head football coach at the University of Kentucky.

More coverage of the G+J circ-cooking “scandal”:
(Updated throughout the day)

MediaPost: Brewster to G+J Staff: We ‘Achieved Objectives’

MediaPost: Agency Execs: Rosie Circulation Disclosures Equivalent To A ‘Quiz Show’ Scandal

WSJ: Gruner + Jahr,
O’Donnell Finish
Out of the Money (sub. required)

G+J Press Release: Gruner + Jahr USA Retains Independent Auditor