Line dancing: Embattled G+J head coach Dan Brewster today announced the half-time entertainment for this year’s Gruner + Jahr Circulation Cooking Bowl will be a Texas two-step dancing troupe called “Greg Zorithian & The Interim Audits.”
From the G+J press release:
Gruner + Jahr USA announced today that the Company has hired Gregory Zorthian, an independent consultant, to review circulation strategies and methodology for G+J.
“We believe this is an important step to ensure that we adapt best practices in all areas of subscription and newsstand sales, and that we adhere to the highest standards for tracking and reporting circulation,” states Daniel B. Brewster Jr., President and CEO of G+J USA. “Furthermore, as the subscription and newsstand environment continues to change, it is equally important for us to develop new methodologies for identifying qualified subscribers and newsstand buyers,” he adds.
Additionally, as provided in the ABC rules, G+J has exercised its option to have interim audits of the first six months of 2003 completed. Michael J. Lavery, President and Managing Director of the Audit Bureau of Circulations, has agreed to complete these audits as quickly as possible.
Apparently Coach Brewster wants to review whether or not the practice of inflating circulation numbers is an appropriate strategy and methodology.