What would we do without ‘branding experts’?

What would we do without ‘branding experts’? Excuse me, I borrowed that line from WSJ Opinion Journal’s Best of the Web’s James Taranto who uses it when linking to a headline regarding an expert saying something overwhelmingly obvious. As in, this quote (last paragraph) from today’s Newsday::

However, branding experts and image consultants advised G+J to move quickly to counter the trial’s negative effects. Anita K. Hersh, chief executive of Lister Butler Consulting in Manhattan, said, “Things came out about Gruner + Jahr that were more negative than Rosie being pushed to the edge, in a very stressful situation, and saying things that in retrospect would have been nicer not to have been said.

She forgot to mention other stuff, in retrospect, that would have been nicer not to have been said, like when the CFO admitted from the stand they cooked circulation numbers.