Everything old is new again: Joe Strupp of Editor & Publisher joins the chorus of concerned journalists who have discovered the new “custom publishing” thing, which, as I continue to point out, is a century-old new thing.
Quote from Strupp:
A newer version of the advertorial, known as “custom publishing,” is gaining popularity at many Gannett Co. Inc. newspapers.
By the way, if you were wondering about the origin of the term “custom publishing,” Joe Strupp also provides this gem of history:
Custom publishing, which includes advertorials within the newspapers as well as entirely separate publications, has grown among Gannett newspapers. It began at the chain’s Reno Gazette Journal about four years ago, according to Karen Crotchfelt, who says she coined the name.
As one of the co-founders of the five-year old Custom Publishing Council and someone who started a “custom publishing company” 12 years ago, I would like to thank Ms. Crotchfelt with heartfelt appreciation for coming up with the name four years ago. (Speaking of coming up with names…okay, I’ll stop before I regret it.)