Understanding women’s magazines

Understanding women’s magazines: NYT columnist David Brooks, whose made a career out of writing about such things, explains the difference in the two types of women’s magazines:

As you know, there are two kinds of women’s magazines in
the world, nonsmiling and smiling. In the nonsmiling magazines, which tend to be upscale, the models in the photo spreads wear these blank or haughty expressions because, you know, happiness is so middle class…..Interestingly, though, the magazines that are thriving these days have an entirely different sensibility. This is the golden age of the smiling magazine. O, the magazine
named after the historically important first initial of Oprah Winfrey’s name, is so relentlessly encouraging it is like being hugged to death by the Care Bears. InStyle, the celebrity and fashion magazine that is now as thick as Vogue, is an ink and paper version of Prozac Pop-Tarts.

(Belatedly posted with thanks for the heads-up from Lewis.)

  • lcreekmo

    Ahhhh, you neglected to mention it’s another Lucky love-fest! I’m so glad I clicked over to read more, just based on the magnificent writing in the quote. Prozac Pop-Tarts. Ha!!

  • Hudge

    Quoting Tocqueville in describing these two kinds of magazines is inspired. The last line of the article, “we are all equal and we are all Lucky,” could possibly have been written by Tocqueville himself in describing the genius, and dark side, of democracy. Of course, AdT would have said it a bit more bitingly:

    “Thus not only does democracy make every man forget his ancestors, but it hides his descendants and separates his contemporaries from him; it throws him back forever upon himself and threatens in the end to confine him entirely within the solitude of his own heart.”

    We are Lucky indeed…