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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Tuesday, December 2, 2003
An editor, perhaps from Nantucket, said, “take this job and …”
An editor, perhaps from Nantucket, said, “take this job and …”: Remember a year ago when Poetry Magazine was given $100 million by an heir to the Ely Lilly fortune. And then, later, the amount shrunk when the bank “forgot” … Continue reading
Controversy Quarterly
Controversy Quarterly: For as long as there has been a rexblog, there have been posts (and here and few more here) about boycotts threatened against Abercrombie & Fitch each time it publishes another issue of its customer magazine (magalog?), A&F … Continue reading
Scanned
Scanned: Everyone complains about magazine newsstand sell-through, but who’s doing anything about it? Norman Schreiber, in the current issue of Folio:, suggests one way to improve sales is to actually use the sales data that is collected when the barcodes … Continue reading
Magazine math
Magazine math: In what I guess could be called weblog serendipity, there seems to be a theme emerging with the posts today. David Carr’s article about the Time Out franchise, along with the two previous posts, provide an excellent basis … Continue reading
Magazine brand lifespan
Magazine brand lifespan: You might guess that I would disagree with what Simon Dumenco says in his current Folio: Magazine column about the half-life of a magazine brand, however, I couldn’t agree more. Quote: The lesson to be learned is … Continue reading
Lessons
Lessons: Vanguard Media Chairman Keith Clinkscales tells MediaPost’s Larry Dobrow that shutting down its three magazines and seeking bakruptcy protection, was in no way a reflection of the vibrancy of the markets it served. “Rather, he emphasized that the difficulty … Continue reading