Daily Archives: Friday, December 5, 2003

B-A-D-I-D-E-A: June 7, 2002: “According to Samir Husni, the head of University of Mississippi’s magazine program, “There may be many, many large women out there, but they don’t necessarily want to focus on that aspect of themselves. That’s why there … Continue reading →

It’s a lot like speaking gibberish: Regarding online “editorial packages” created for advertisers (online advertorials), Internetnews.com’s Susan Kuchinskas reports: It’s a lot like custom publishing, says Gayle Troberman, director of custom solutions for MSN and a former agency-side exec. “We’re … Continue reading →

Looking for clouds in silver linings: Defying logic (when in history has ad spending been down in a Presidential-election/Olympic year?) and a Niagra Falls of economic evidence that advertising spending will increase in 2004, MediaPost reports that a stock analyst … Continue reading →