Daily Archives: Tuesday, December 16, 2003

You heard it here first: I’m not one to say, “I told you so,” okay, I am. Last Tuesday evening when I ran across the Abercrombie Fitch press release announcing that the company was halting the controversial A-F Quarterly and … Continue reading →

Marketing genius: Advertising Age has named Apple its Marketer of the Year. I’ve dropped a view coins in the Apple coffers this year, I’ll admit. Those who have not drunk the Apple Kool-Aid may think Apple’s success is about advertising … Continue reading →

New hobbies: In the old days, billionaires used to purchase professional sports teams. Now, they’re into major league magazine publishing (reg. required)

Everything is beautiful: Adage.com has a 100% news-free and totally predictable interview with Don Logan, chairman of Time Warner’s Media and Communications Goup. (via PaidContent.org or Content Times)

So do I: The WP’s Peter Carlson loves those small-space ads in the New Yorker. I was thinking the same thing as I flipped through the current issue. I also marveled once more at how the Mini Cooper’s advertising team … Continue reading →

Better late than: The NY Daily News is reporting (scroll to last item) that US News & etc. is printing a 350,000-run newsstand-only issue on Thursday. I assume it won’t have the same cover Time and Newsweek have .