So do I

So do I: The WP’s Peter Carlson loves those small-space ads in the New Yorker. I was thinking the same thing as I flipped through the current issue. I also marveled once more at how the Mini Cooper’s advertising team has the most keen understanding of magazine advertising I have ever witnessed. Not only do they know how to do the big things with impact (like create a brand using magazines and outdoor, sans TV), they execute the little things that create cult-like followings. Their “magazine geekness” is displayed in how they use the small-space advertising in the New Yorker, gleefully interacting with the ads around them. (via romenesko)