Testosterzine watch: It’s only the first real business day of 2004 and already we have two new vaporzines targeting guys. Forget women in bikinis, however, these magazines are about what really turns on men: stuff. This morning, it was a vaporzine called, “Sync.” This afternoon, it is Buffalo, NY-based vaporzine to be called “Segue.” (At least, until they get a cease and desist from the Segway folks.)
“Segue will target readers between 30 and 55 who on average earn $75,000 a year. The magazine will feature articles on fashion, furnishings and food, as well as cigars, music, sports, cars and electronic gadgets. “It was very important to us that it has some testosterone in it,” Toms told The Buffalo News.
Those of you who are regular rexblog readers will know immediately whether or not Segue Magazine will succeed. If you need a hint, here is the giveaway quote from the article:
“From my own dating woes, I realized there’s no resource out there for people over 30,” said publisher Kimberly Toms, a divorced 34-year-old who is launching the magazine from western New York. “It was an idea that wouldn’t go away.”
Side note: I’m shocked that the article does not quote Samir Husni, but rather John Harrington, “author of the industry newsletter the New Single Copy.” Is there a new kid on the block in the magazine launch quotation wars? Developing.