Prescription for magazine business sucess: According to this AP story about Placebo Journal, a bimonthly humor magazine for doctors, “the magazine, which has a circulation of 5,000, has no real advertising. It’s funded through subscriptions and profits from a device (the publisher) invented to reduce stress on baseball catchers’ knees.” (Note to future magazine start-up business plan writers: Include the anticipated revenue from devices to reduce stress on baseball catchers’ knees. Better yet, contact Placebo Journal about purchasing one of those devices to use while raising funds.)