Custom publishing update

Custom publishing update: Pleased with its 3-year-old, 4 million-subscriber HomeMadeSimple, Procter & Gamble Co. is expanding its online customer-magazine efforts to health care with, reports Advertising Age.


P&G’s latest Web publishing effort has the look and feel of a health-related consumer magazine, with product information gently integrated throughout.
the concept

HealthExpressions, sponsored by nine P&G health-care brands, went live last month in what Debbie Slater, project manager for the program, terms a “soft launch,” initially targeting only registered users of the corporate and sites of sponsor brands, including Crest, Metamucil and Nyquil.