Name brands

Name brands: Knowledge@Wharton has an interesting (yet by-line less) piece on the issues related to companies that are branded with the names of their founders. (Personal disclosure obvious.) While interesting, after reading it, I’ve decided it merely makes the obvious point that companies inevitably are judged by the quality of their products and services. After a brief period of time in which clients and consumers will judge a product by its name, in the long-run, consumers are clever enough to figure out that the person “Martha Stewart” and the brand “Martha Stewart” are not the same. (Even if pundits haven’t figured it out.) (via CNET.)