Giant vaporzine publicity warning

giant magGiant vaporzine publicity warning: Whenever an “independently financed” vaporzine gets previewed by David Carr in the NY Times, I cringe at the thought of the folks behind it confusing that publicity with success. Of course, this is something I’ve said before vociferously. So I’m cringing because in Monday’s Times, Carr reports (registration required, etc.) that a Maxim alum is starting an Entertainment Weekly/Rolling Stone-type magazine aimed at men in their 20s and 30s. The magazine is backed by an initial investment of $200,000 from venture capitalist Morton Meyerson, former CEO of EDS (oh, did we mention he was father-in-law of the founder, another theme here at the rexblog?). I will stop here as the last time I suggested something like this was akin to viewing a train wreck in slow motion, the founding publisher got really ticked off at me. Hey, I just want us all to get along. By the way, I am very impressed that the magazine editors were able to get international male model, Derek Zoolander, to appear on the cover of the vaporzine’s prototype (left).