Wal-You Magazine

giant magWal-You Magazine: Adage.com is reporting “the long-expected announcement of Time Inc. giving the green light to its Wal-Mart project came this morning, as Time Inc. Chairman-CEO Ann Moore and Editor in Chief Norm Pearlstine sent out an internal memo laying out the monthly’s name, All You.”


All You will be a newsstand-only title distributed exclusively through Wal-Mart stores. Its initial rate base — or guaranteed circulation for advertisers — will be 500,000. It will compete against lower-priced women’s service titles, such as Bauer Publishing’s Women’s Worldand First for Women. Those titles typically sell at price points of $1.99.

“I’m so pleased to launch a magazine that speaks directly to this reader. She’s self-reliant and down-to-earth with realistic expectations,” Ms. Moore said in a released statement.

All You will cover topics ranging from home repair to interpersonal relationships, the common thread being “real-life, practical solutions,” Ms. Moore said.

(Rexblog flashbacks: June 13, 2003; February 9, 2004.)