Blog math

Blog math: Rick Bruner does the numbers on weblogs and here’s the bottom line: there are lots of blogs out there.


As a professional researcher, I take all of these numbers with a pinch of salt. So there may be 2.5 million U.S. bloggers, or there may be 8.8 million. The real question such numbers help answer is, “Is it bigger than a bread box? Are we talking small, medium or large?”

Speaking of Rick, he has a new weblog called Business Blog Consulting on which he has several categories of business-oriented weblogs listed. Good stuff.

(via Buzz Machine)