A swamp by any other name would get more visitors

A swamp by any other name would get more visitors: The power of branding can be appreciated by reading this article from today’s NYT. Last November, President Bush signed legislation changing the name of the Congaree Swamp National Monument to Congaree National Park. Since then, monthly visits to the South Carolina park have doubled.

Quote:

…many would-be vacationers, envisioning plumes of mosquitoes and flesh-eating gators, stayed away. Some of those visitors who did make it down the park’s single-lane gravel road would arrive to ask, “Where’s the monument?” (There is none, at least not a man-made one.)

(via Language Log)