Making Blogs Make Money Session 3:00, Bloggercon II: This session is putting together a “take-away” wiki related to the whole money-making aspect of weblogs. Here is the Wiki. I’ll keep notes here, but the real good bullet points are there. My friend Jeff Jarvis is leading the session.

Advertising: selling yourself.

Stowe Boyd (who is sitting next to me, says he sells several thousands of dollars of ads each month. Cool.

Advertising: Adsense - lots doing it…$100 a month.

Jeff loves “creating network”….like food blogs tied into epicurious.

Corante and weblogs.inc founders are both here and give overview of what their model is.

(My take: Sounds very about.com-ish., And the worst, Vertical.net.)

Become a media property:

Partner w/ someone
Build a trade site
build a local site with local adverisers
Build a brand and sell out

(I’m not on IRC, but, hey, Rafat. I’m giving you a shout out.)

Discussion moves to hyperlocal blogging…is there a business model?

Jeff is doing a great job of moving things forward and, frankly, the wiki is doing a much better job than me of covering what is going on.

What about Amazon.com affiliate store: One person says it covers his hosting fees. No one else seems impressed with the revs it generates for their blogs.

Selling products:

Does anyone make any money from Cafepress? Laughs, “Cafe press does.”

Blog for hire.

Lots of ideas flying. Check the wiki.

I can’t keep up with all the interesting anecdotes that people are sharing…testimonies of how people have had “life changing” experiences: job offers, book deals, writing gigs. Rather inspiring.

I’m signing off, for now. I’ll blog a “round-up” post on Sunday with some thoughts about the day…and the state of blogging.





April 17th, 2004

Blogging in Academia Session 1:30: I know what the five regular readers of this weblog are asking, “Why, Rex, would you be attending the Bloggercon II session on “blogging in academia”? Well, I am at Harvard for the day. I was inspired. I also have spent lots of time thinking about this topic in relationship to Hammock Publishing’s work with this worldclass academic institution.

Anyway, here’s what’s going on:

Michael Watkins, a professor at the Harvard Business School is leading the session.

He asks, “If we didn’t have the academy today, would we invent it?”

What does it do? Arts, Sciences, Professional Schools - Teaching, Researching, Accreditation and Connection functions.

In many ways, the core of what distinguishes an academy today (where it derives its “brand”) is the functions of accreditation and connection.

Academy is basically a “medieval” institutions.

>Tenure system, journals for sharing of knowledge, conferences

Paraphrase - Egos and ideas are closely meshed w/ each other. The conjuntion of ego and idea is a the core of the academy.

There was a day when this system was important to protect academic freedom…other institutions would quash them…has become a self-reverential institution.

Watkins, “worries”…in a society where freedom is protected by other institutioins, does the academy “retard” rather than encourage advancement of research…or does the academy supress challenge against conventional wisdom.

Academy as “knowledge creator” is being challenged by weblogs (and similar)

“Creative destruction” — Didn’t catch the name of the origin of the term.

Watkins gets a little personal by explaining what has happened in the past few months because he has blogged his reaction to not getting tenure at the Harvard School of Business.

“If I didn’t have my blog, I could never have ‘gone public,’” he says.

(I think you can find links to the relevant posts on his weblog here.)

Someone suggests, there is a history of employees protesting their employers…strikes, for example.

“I am raising fundamental questions about the institution…the academy,” says Watkins.

Someone says, “Feeback systems were crucial to Socrates. That has been squeezed out of the academy.”

Someone from a prep school says, “We are trying to teach students how not to judge a university by its “brand” — by the research.”

Watkins says, I would like to see “the results” of institutions that have faculty which (I paraphrase) focus on research rather than on teaching.

Watkins says, if you’re a professor stuck and a “non-branded” institution and you don’t have a traditional means to get the message out (well-read scholarly journals)…you can now have a voice via blogs.

Someone sitting beside me says (really), “I’m a physician and a professor at the Harvard School of Medicine” and I have to blog annonymously due to patient confidentiality…I don’t know what else she said, I was too impressed with that self-introduction.

Watkins now commenting on Harvard not allowing Business Week to have access to records for their ranking statistics.

Acadmic blogging shouldn’t be completely unrestrained, says Watkins.

David Winer, says: “There are only two Harvard professors who that I know who blog: and you’re one of them.” So the challenge is not to keep from using blogs irresponsibly, it’s getting people to blog that’s the challenge.

“Academic freedom is alive and well…but how do you get people to use it (be free).” (paraphrase)

Watkins to Winer: “You tried to get people to blog, but they didn’t. Why don’t you think they did?”

Winer: (Paraphrase) My failure to convince them…he humbly admits. And perhaps an intitutional aversion to innovatioin. Also (I paraphrase), the people at the bottom of the ladder don’t want (to mix metaphors) to stir up the pot and the folks at the top of the ladder don’t need to blog.

Watkins: The academy has (compared to other institutions in society - business and govt.) very few checks and balances. Perhaps blogs can provide those checks and balances.

Weblogs as “workflow” and “inquiry” accelerator…great snippit of an idea that I didn’t quite follow (but Watkins used Mark Bowden’s use of online tools to research Blackhawk Down to allow annonymity to interviewees…again, I paraphrase.)

Connection between blogging and homeschooling in “subverting the system” — Participant says, “Bottom up…going mainstream.”

Watkins: If you see home schoolers sharing lesson plans, accreditation, “then you have distributed education.”

A professor from Univ. of South Florida: I make my students contribute to a group blog rather than turn in a paper.

University prof. from Wisconsin says: I

Middlebury prof. says: I’m one of the few faculty members who blogs (fear of tenure issues)…but people don’t want them in their classroom. It subverts hierachy. My colleagues don’t want to do that. They think I’m mad to want to do that.

Watkins, “And you are.”

Someone asks, “Shouldn’t weblogs be the place to prepare for the class…to test theories. Like, peer-review?”

Watkins: “Fear is that you put your raw ideas on your weblog, then others can “steal them.” Weblogs, however, display that you “created, own” them….(Sorry, that’s a really weak paraphrase of what was said.)…

Person from a public school: “I have teachers who have weblogs. I don’t have any teachers who blog. They want to keep their classrooms closed.”

Watkins, “I think bloggers (typically) have problems with authority.” “So do entreprenuers. I think personality profile of a entreprenuer and the personality of a blogger are similar.”





April 17th, 2004

Bloggercon II photos: Photos via Sooz’s Photo Gallery.





Blogging in Business Session 10:30, Bloggercon II : David Weinberger is not seeing a groundswell of blogging in business. Are businesses not feeling the need to have the voices heard? Maybe they think the millions they are spending is getting the jobs done.

Questions (he asks on the board):

Why aren’t more businesses blogging?
How many are?
Which types, if any?
What stopping them?
Culture, Business case

David asks (he says for the first time) what is the blogging ROI?

Does blogging matter to business?

What does it do to business? Just another way “to market” to customers.

Or is it transformative? (He hopes so).

Someone asks about “Internal Blogs”…within a company.

David gets back to the question: Is blogging sweeping business?

Fear factor: If someone says something on a blog, then when it becomes, “speaking as an institution,” and restrictions will spring up.

Why lawyers don’t blog (or those from large institutional point of view)…convservative nature of law firms means they can’t speak as “individual.”

Fear factor: What I say will come back to haunt me later (i.e., lawyers in a future case citing a past blog post)…

Fear factor: David says, “In the future, we’re all going to be able to embarass each other with a Google search.” Are we going to forgive someone for past transgressions?

Jason Calacanis (of weblogsinc.com says, “without comments, it’s not a weblog, it’s a publishing platform.”

David asks, “Give examples of businesses really ‘turning over the message’ to the customers.

I say (inarticulately), blogs will give companies the means to engage in the conversations already taking place.

Someone says, “Businesses are going to have to read blogs before they start blogs.

Jason is now explaining how someone from Glaxo (?) responded to blog posts regarding a product. Someone else mentions how Microsoft invests in monitoring usegroups.

Conversation turns to Internal Business Blogs:

Someone says, “Our experience is that employees get more involved in blogs than with forums…reputation building.”

David asks, “anyone seeing any cultural shifts because of blogs?” I’m not really following the answers.

David says, “Blogs tend to shift things back to a 24-hour-basis.” (cycle)

Someone says they implemented a blogging platform for a Pizza Chain (internal)…we’re able to discover quickly some sauce problem on the west coast….Another financial services company client revealed quickly that a new fee sucks w/ customers. “The democratization of knowledge,” David responds.

Great point made by someone: “Internal weblogging has become the platform for what has been promised for years as ‘knowledge management.’”

David says, “People like to ‘publish,’ they don’t like to ‘file.’”





Visions from Users Session 9 a.m., Bloggercon II : Very web-wonkishness discussion about, uh, stuff that you can skip over if you don’t blog, for existence:

  • About half the people in the room (including some brand-name gurus) hard code HTML tags into their posts (those whose display have wigged out due to my inept code-writing know that I fall in this group).
  • Why do we blog? Are bloggers the nerds from high school? Obviously some in the session believe so. Sorry, guys. Not my experience.
  • Wow. Survey of what platform people use. Not many of any: Only a few movabletype folks, blogger and a bunch of things I’ve never heard of…including self-coded one. Tinderbox? Sounds cool. This room is filled with people who know too much. Radio, Manila were created here created by a guy in this room (thanks, Steve for the clarification), so there are several users (including all the Harvard students in the room).
  • RSS readers: Getting into a discussion about feature-sets of readers.
  • What do people want? I’m going to have to find someone who is transcribing this and link to them. Esoteric feature sets are being bounced around. Note to developers: Keep it simple. Don’t add all these features for early adopters who will bounce around to every platform that comes along.
  • People engage in community in different ways: some comfortable in forums, others in comments, others in weblogs.
  • Dave Winer says, “I hate to be argumentative about this.” Since when? Just kidding. He’s making a good point about how difficult it is to get a feature accepted universally.
  • Someone says, “I’d like to draw pictures easily.” Dan Bricklin (how’s that for having a hall-of-famer sitting down the row) says, “Here’s how to do that.”
  • Survey of the room: How many use something more than text…Everyone. Pictures, mainly. But surprisingly serveral who add audio and video. Sorry, you’ll have to go somewhere else to get the names of all the solutions being suggested.
  • Question: If a weblog has no text, but is only video and audio, is it a blog? My answer: Why wouldn’t it be?
  • I am totally inept at IRC. I have it opened and can see all the participants, but I don’t know how to get the messages to display. Fortunately, there are people within a few feet of me who can help me figure this out.

    (Later: Comments about this session on other blogs: Liloia)





  • Live from Bloggercon II 8:45 a.m.: I’m a little slow in getting set up, but I did make it here in time for the national athem on accordian (I’m sure someone else can give appropriate credits.) I’ll be getting a bit more organized with my links to others bogging in the room. (Everyone.) Where’s a masterlist? I should have arrived earlier.

    Links:
    session webcasts