Timeless cliche: This week’s Time and Newsweek covers are not official “2004 Clone Covers,” (See Clone Covers, 2003, for an explanation). However, this week’s cover illustration for Newsweek reminded me of an ancient Time cover. Here they are, side-by-side, I mean, back-by-back.
Time: July 14, 1980
Newsweek: April 25, 2004
(Note: I would not have remembered the 1980 Time cover were it not for some back surgery I had during that era which led me to read everything I could find on the topic. Secondly, I am quite proud of myself for making it through this posting without even one use of a pun related to a certain body part.)
B2B custom publishing update: Ft. Lauderdale-based Precision Response Corporation has announced the launch of PRC Max, a new semi-annual magazine, “designed to provide insightful strategies on how to better manage customer relationships and drive sales.”
Quote from press release:
Each PRC Max issue will include thought-provoking articles written by industry experts and the professional leaders found at PRC, Access Direct, and Hancock Information Group on various subjects such as extending the lifetime value of your customer base and increasing overall ROI.
Dialog Custom Media, also based in Ft. Lauderdale, is providing custom publishing services for the magazine.
Bloggercon II catching up: There are lots of stories about Bloggercon II that I have not had time to link to (nor probably will have time to in the future). Here’s a good one on Wired.com by Mark Baard.
Split personalities: Interesting story at min Online regarding Harper’s Bazaar running different covers for home and newsstand. Temporary link. Google cache link. (Thanks, Shannon.)
High hopes: Peter Carlson of the Washington Post reviews the new High Times Magazine.
Quote:
High Times still covers the weed — and runs full-color centerfolds of voluptuous pot buds — but since January it has expanded its coverage of the rest of the world. In recent issues, High Times has published articles on prostitution, bike messengers, comedian Dave Chappelle, a Colombian guerrilla, singer Ani DiFranco, education reform and a piece on Arnold Schwarzenegger by Pulitzer Prize-winning reporter Gary Webb. “The idea is to elevate the argument instead of just preaching to the converted,” says Richard Stratton, High Times’s new publisher and editor in chief. “We want to attract new readers, including people who might not smoke pot.”
I’m not an expert in these things, but it appears to me that Stratton was likely smoking pot when he said people who might not smoke pot will be attracted to High Times.
(via Mediabistro.com)
Fact or fiction: Advertising Age’s Scott Donaton is calling for the recognition that different types of magazines should be operated under separate standards “of editorial integrity judged against the expectations of their respectives audiences ather than those of journalistic watchdogs.”
