B2B custom publishing update

B2B custom publishing update: Ft. Lauderdale-based Precision Response Corporation has announced the launch of PRC Max, a new semi-annual magazine, “designed to provide insightful strategies on how to better manage customer relationships and drive sales.”

Quote from press release:

Each PRC Max issue will include thought-provoking articles written by industry experts and the professional leaders found at PRC, Access Direct, and Hancock Information Group on various subjects such as extending the lifetime value of your customer base and increasing overall ROI.

Dialog Custom Media, also based in Ft. Lauderdale, is providing custom publishing services for the magazine.