O give me a home update

O give me a home update: O at Home, the Martha-Living-esque spin-off from O, The Oprah Magazine that I blogged last October, launched today.

Quote from the press release:

This newsstand-only magazine will be published twice in 2004, in May and October. It will include lush photography and sophisticated writing by the finest contributors and editors. There will be features on decorating, makeovers, quality products, collecting, entertaining, organizing, home finance, and more.

“We’ve been playing with the idea of expanding the home content in O for more than two years,” said (editor Amy) Gross. “When we started re-thinking the typical shelter magazine, we realized there was room for something more, something that captured Oprah’s point of view – the sense of abundance, comfort and warmth that she brings to her own environments. O at Home is for readers who want their homes to reflect their lives and passions – not just trends.”

The first special issue of O at Home features 164 total pages and includes advertising from many home-related companies, such as Drexel Heritage, Karastan, Pergo, Sub-Zero, Wolf and Vera Wang silver and gifts. More than two-thirds of the advertisers are new to the O brand. It will have a rate base of 600,000 and a cover price of $3.95.

When I saw the first issue’s table of contents, I thought that second article was headed, “Knock-off, Knock-off.”