Big type vaporzine: This weblog’s leading anonymous volunteer vaporzine spotter spotted a Louisville vaporzine planned for readers like me.

Quote of the day: “Graydon is as ethical a person as I know,” (William Morris Agency President Jim) Wiatt said. “There is no chance anything would influence his editorial judgment in his magazine. Graydon can’t be caught bought (oops, Freudian typo).” (via the LA Times and the NY Times)

A vaporzine joke: How do you make a small fortune in the magazine business? Start with a large fortune and launch a comedy entertainment magazine.

Quote:

Comedy Entertainment Magazine will a wide cover a range of comedy related subjects, such as sitcoms and nightclubs, as well as family-oriented entertainment. The magazine will be distributed free to patrons of more than 125 comedy clubs nationwide, including Caroline’s in New York, Second City in Chicago, and The Improv in Los Angeles. The magazine will also be sold at newsstands and at various retail outlets. Potomac Media LLC in Washington will handle national advertising sales. (Via: Media Post.)

(Note: Now that I’ve used it twice, I’ve decided to make “how to make a small fortune in the magazine business” the “official joke” of this weblog. For the record, I would like to credit magazine legend Keith Crane as its source (for me, at least). I feel certain he was covering someone else’s original line, but that’s the way it is with joke memes.)

Banner day for Google: Google will serve up banner ads on Adsense websites, however not yet on Google, itself. This move’s impact on companies like DoubleClick and, in the business-to-business arena, B2B Works, will be interesting to follow. The move positions Google to carve away a small but growing slice of business-to-business advertising budgets. More later.